CLI Presents CLIX February

In an era where data is the new currency, the ability to harness its power for strategic decision-making is paramount. We dive into the transformative potential of embedding data at the heart of organizational culture and will explore practical strategies for fostering a data-centric mindset, ensuring that data is not just an asset but a foundational element for every critical decision. Drawing from the business side, Psychology, and Data Science, we will get into leveraging data for optimal decision-making processes and keeping the human perspective always on mind! . Get and ides on how to integrate data into the fabric of your operations, to make informed, strategic decisions that drive success in the modern business landscape.

Marketing and community should be much more aligned than they currently are.

In this session, you’ll learn what Community Based Marketing (CBM) is, why McKinsey believe that community is the “big idea in marketing for this decade” and understand why “good marketing” is so closely aligned to successful community building.

Michelle Goodall, community and marketing expert with 25+ years in CMO and advisory marketing, comms and community strategy roles, will cover:

• Why marketing and community should be comfortable bedfellows
• What is Community Based Marketing (CBM)?
• What does good look like? Community Based Marketing / Community led growth examples from B2B and B2C brands
• The ingredients of successful communities

Success is a team sport. It takes you and the people you surround yourself with consciously, to achieve your full potential. In this experiential talk, Dr. Ravi Gundlapalli, author of 'The Art of Mentoring' will share insights and practical tips on how to awaken the mentor in you for your own success as well as for the success of the people you lead.

An opportunity to network with attendees from all over the world!

The session will be open for two hours, to accommodate all time zones. Once the two hours are complete, the second-half of the speaker presentations will resume.