As AI continues to evolve, its influence on community management is becoming increasingly significant. In this session, Venessa Paech, a leading expert in online communities, will explore how AI is shaping the future of community engagement, offering new opportunities while also presenting important challenges.

Venessa will provide a comprehensive overview of where AI stands in the realm of community management, highlighting key applications that can transform how communities are built and maintained. She will delve into the exciting opportunities that AI presents, such as automating processes and fostering deeper connections within communities. At the same time, she will discuss the critical concerns and ethical implications that come with integrating AI into community practices.

By attending this session, you will gain:

• A deeper understanding of AI’s role in the future of community management.
• Insight into the most promising applications of AI in enhancing community dynamics.
• Awareness of the key challenges and ethical considerations that must be addressed.

Join us to explore how AI can be harnessed to create more dynamic, responsive, and ethically grounded communities.

Reputation management in the digital marketing landscape is more crucial than ever before, but it goes far beyond just gathering positive reviews. In this session, we'll explore the full spectrum of reputation management, from understanding the power of customer perception to actively shaping your brand's narrative.

Learn actionable strategies to take control of your company's reputation, including leveraging social media, managing online feedback, and implementing proactive reputation-building tactics. Whether you're navigating a crisis or simply looking to elevate your brand's standing in the market, this session will equip you with the tools and insights needed to take your reputation management to the next level.

Customer experience (CX) has become a critical factor in the success of businesses worldwide. Organizations increasingly recognize that fostering a customer-centric culture is essential for driving sustainable growth and profitability. However, many companies struggle to fully develop this culture due to gaps in process, alignment, and visibility regarding how customers navigate their journey. These gaps can significantly impact the overall customer experience, ultimately affecting your ability to attract, grow, and retain loyal customers.

In this insightful session, Adrian Chang will unpack five key emotions that your customers may experience throughout their journey with your brand. From initial awareness to post-purchase engagement, you’ll gain a deep understanding of how these emotions influence customer behavior and perception. Adrian will share actionable strategies for addressing each emotion, ensuring you deliver a superior customer experience that resonates on a personal level.

By mastering the art of emotional marketing, you'll be equipped to create meaningful connections with your customers, turning them into lifelong brand advocates and driving long-term success for your organization.