Join this roundtable where you can mingle and network before the stream begins.

This session will help you discover how a customer-centric culture enhances retention, advocacy, and overall experience. Learn about the roles different departments play in building this culture, introducing the Customer Centricity Culture Index (CCCI) for measuring alignment with customer-centric values. We'll also cover the benefits of a customer centricity audit, offering insights to refine strategies. If you're a customer marketer, community manager, or CX professional looking to drive growth by prioritizing customers, don’t miss out on learning to transform your organizational culture for remarkable results.

In this discussion, Irwin and Laura will explore the evolving relationship between Revenue Operations and Marketing Operations, highlighting how these functions can work more synergistically. They'll delve into effective strategies for aligning customer marketing efforts with the broader trend of operational convergence among teams. Expect to gain valuable insights on optimizing operations to better support and drive business growth in today's dynamic market environment.

Are you ready to revolutionize your customer engagement through marketing AI but unsure where to start? This session is tailored specifically for customer community leaders and businesses focused on customer-centric areas, providing a clear pathway to integrating AI into your marketing strategies to enhance customer experiences.

During this in-depth workshop, we will introduce you to easy-to-use, powerful marketing AI tools that you can start implementing immediately to significantly enhance your customer engagement, communication, and retention strategies. These tools are not only effective but also designed to be intuitive, helping you make a seamless transition into the digital future.

Here's what we'll cover:

• SEO and Search Optimization: Harness NLP-powered tools to improve the relevance and reach of your content and ensure it effectively connects with your audience.
• AI-Enhanced Email Marketing: Explore how AI can refine your email strategies, optimizing send times and content personalization to increase engagement and customer satisfaction.
• Content Creation and Editing: Dive into AI tools that assist in creating and refining compelling content tailored to address and anticipate the needs and interests of your customers.
• AI Image Generation: Learn about AI-driven tools that generate and adapt visual content, ensuring your branding is both appealing and aligned with customer expectations.
• Advanced Audio Editing: Utilize AI technologies to improve the quality and relevance of your audio content, from customer support audio assets to engaging marketing podcasts.

This session is an essential guide for anyone eager to employ AI to bolster customer-focused strategies. It provides you with the tools and insights needed to elevate your customer interactions and ensure your business remains at the forefront of customer engagement.

Join us to transform your approach and achieve new levels of success in your customer-centric endeavors.